Cross Sell Feature – A Must Have! - Working Feedback

Cross Sell Feature – A Must Have!

As customer confidence increases and (both physical and online) footfall starts to pick up, requests from customers asking about your other (cross-sell) services are flying in! Over £465k worth of opportunities were generated for those clients using this feature in just the past two months.

Since introducing this feature, an eye-watering amount of £2.3million has been created in new business requests. What’s even more impressive, is that this feature is ready and waiting for most of you to set up through your Working Feedback Dashboard.

What is the Cross-sell feature?

If you’re a client subscribed to the Feedback Plus package, you’ve the ability to customise your feedback questions. You can add/amend your feedback form, one of these additions is the cross sell feature that prompts customers about the other services you have on offer.

It’s all part of the routine feedback process, so when they’re leaving you a review, they can also request more information by ticking one of the boxes you’ve included in the cross-sell section.

When they tick a box, you’re sent an immediate email notifying you of their request. You don’t have to worry about GDPR or data protection as it’s you’re customer asking directly. Your job is then to get in touch by thanking them for their review and following up on their request.

It couldn’t be simpler and what’s more, you’re making customers aware of the additional services on offer without the sell!

7 steps to set this up in your Working Feedback Dashboard:

  1. Choose ‘Customise’ menu & pick ‘Your Products or Services’ from dropdown
  2. Click on green box ‘Add a new product/service’ (we recommend no more than 6)
  3. When finished, return to ‘Customise’ menu
  4. Click on green box ‘I want to change these questions’ & ‘Let’s begin’
  5. Click on ‘Add question’ & pick ‘Cross Sell’ icon
  6. Click on ‘Save Changes’ and you’re set up
  7. All requests sent from now on will include your cross sell section

For more information on how to set up the cross-sell feature, contact our team of experts by email [email protected] or call free on 0800 043 2100.


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