Stand out on Google for the RIGHT reasons

The maxim ‘any PR is good PR’ does not always hold true when it comes to online business reviews.

If you’ve ever been on the receiving end of negative customer feedback on Google or one of the many ‘warts and all’ review websites you’ll know the impact it can have. Whether or not it’s justified it will affect your business.

So it stands to reason that whatever comments people see about your business the more likely they are to believe it.

If you care about your business reputation here are some steps you should be taking to make the positive feedback work for you on Google:

  •  Put a system in place to capture customer feedback so you have some element of control (see Positive Google Presence)
  • Make use of the testimonials that you collect by regularly updating them on your website (it will help Google to notice you by adding fresh content regularly) (See Reviews to your site)
  • Filter your testimonials through social media such as Twitter and Facebook (see Feed Reviews to Social Media)

Working Feedback is an all-in-one feedback and non-confrontational referral service which makes word of mouth massively scalable by feeding your testimonials through Google, through your website, through social media and all generated by your client base.

Unbelievably the full service is £50 (ex vat) per month giving you a non-confrontational way of asking for referrals and feedback. For February only, we’ve reduced our £300 (ex Vat) set-up cost by 50%.

Call Working Feedback to introduce a system for capturing referrals and testimonials on 0800 043 2100.

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How to REALLY get Referrals

When’s the last time after a customer verbally gave you a glowing recommendation you were left thinking ‘if only I could do something with that’?

 

Unfortunately, you can’t bank sentiments, so referrals only count when you’re able to follow them up or at the very least make use of the comments.

Don’t leave it up to chance, the next time one

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of your customers says how good you are:

  • Capture that information and ask if you can use it
  • Ask who else they know that would want to share the same great experience?

Putting something into place will reap rewards for you as a direct referral by this method gives you a 60-80% chance of conversion.

See How it all works.

Working Feedback is an all-in-one feedback and non-confrontational referral service which then makes word

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of mouth massively scalable by feeding your testimonials through Google, through your website, through social media and all generated by your client base.

The service is £50 (ex vat) per month giving you a non-confrontational way of asking for referrals and feedback. For February only, we’ve reduced our £300 (ex Vat) set-up cost by 50%.

Call Working Feedback to introduce a system for capturing referrals and testimonials on 0800 043 2100.

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Get referrals and refer more business your way

Do you ever think about an opportunity missed? How about the number of customers you’ve asked for a referral over the past four weeks?

 

Look at it another way, had you received just one referral and were successful in getting them on board what would it be worth your business? Multiply that by two, three, four referrals a month and suddenly these opportunities start to become more relevant.

If it’s the process that’s the problem make sure that you introduce a system asking for referrals from your customers. Otherwise, expecting customers to refer you when you’d like them to may be a wait too long.

See our article on Asking for Referrals, why not?

Working Feedback is an all-in-one feedback and non-confrontational referral service which then makes word of mouth massively scalable by feeding your testimonials through Google, through your website, through social media and all generated by your client base.

The service is £50 (ex vat) per month giving you a non-confrontational way of asking for referrals and feedback. For February only, we’ve reduced our £300 (ex Vat) set-up cost by 50%.

See How it all works.

Call us for free to start Working Feedback on 0800 043 2100.

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If referrals are key, unlock their potential

We were surprised to see that the quote ‘If you don’t ask, you don’t get’ came from Gandhi.

We doubt that he was talking about referrals at the time but it’s very fitting when it comes to getting new business in!

For many

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businesses the idea of asking for a referral is the equivalent of slapping a client in the face with a wet fish! Let us assure you, they won’t be offended in being asked. Be assumptive, clients are using your services because they trust you and whilst you may not get a referral every time, you’re making it part of your process.

See our blog on Asking for Referrals, why not?

Working Feedback is an all-in-one feedback and non-confrontational referral service which then makes word of mouth massively scalable; through Google, through your website, through social media and all generated by your client base.

For February only, we’ve reduced our £300 (ex Vat) set-up cost by 50%. The service is then £50 (ex vat) per month giving you a non-confrontational way of asking for referrals and feedback.

See How it all works.

Call us for free to start Working Feedback on 0800 043 2100.

Make Money from Testimonials

Is your business guilty of keeping its testimonials to itself?

Do you have that special drawer or notice board containing every letter and thank you card from your grateful and delighted clients?

The majority of businesses don’t know what to do with customer testimonials. The web has changed all that.

There are (at least) 4 online sources where we feed testimonials effectively:

  1. Through a client’s website which then updates automatically (see how the RSS Feed works)
  2. Through Google which helps our client move up the rankings
  3. Through social media such as Twitter, Facebook & LinkedIn
  4. Updated on The Disc Directory so that they stand out impartially as most recommended

Your most valuable assets are word of mouth and recommendation; make sure that yours are used to generate more business rather than dust! Ask us how to do it.

Working Feedback is an all-in-one feedback and referral service with the ability to make word of mouth massively scalable; through Google, through your website, through social media and all generated by your customers.

See ‘How it all works‘.

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Is your business Social Proof?

Social Proof noun

Definition: ‘When a positive influence is created through the actions of others it can determine consumer behaviour. An effect where in an ambiguous situation an assumption is made based on the level of information visible about that business.’

Are you capturing the word of mouth from those with experience of you? What do you do with your testimonials, are you even collecting them? Is your website set up to handle customer feedback? What’s happening with your social media?

Take the Social Proof test

If you were a potential customer looking to use your business what would you find?

Working Feedback is an all-in-one feedback and referral service with the ability to make word of mouth massively scalable; through Google, through your website, through social media and all generated by your customers.

For February only, we’ve reduced our set-up cost by 50%. So, for £200 (ex vat) and then £50 (ex vat) per month you too can become Social Proof.

See ‘How it all works’.

Call us for free to start Working Feedback on 0800 043 2100.

 

Google page 1 by Customer testimonials – 4 tips

Getting Google to notice you through testimonials doesn’t need to cost the earth.Use your testimonials to get to Google Page 1

Here are 4 tips to using testimonials that will ensure Google (& new opportunity) notices you for the right reasons:

  1. Are you receiving customer testimonials? If not, put something in place. Clients are more than happy to give testimonials if you ask them. Feedback is a gift, accept it graciously & start working it (see The Value of Feedback)
  2. Make sure testimonials are added to your website regularly. Google is looking for changing content on websites. Ever noticed that most website testimonials aren’t dated? There’s a reason for that, someone adds them once & thinks that’s the job done until the next website update, remember Google is all about fresh content! Here’s a good example Alliott Wingham Accountants using an automatic testimonial feed on the Alliott Wingham Homepage
  3. Start posting testimonials through your social media such as Twitter, Facebook & LinkedIn. If you’re not yet using social media for your business, at least claim your business name, it’s free! Here’s an example of what we do with testimonials on our Twitter Working Feedback account
  4. Look at getting your customer testimonials listed through a third party such as an online directory, they add credibility & the trusted ones are likely to be well in with Google (you may even receive gold stars for your testimonials on Google). See our example of solcitor Sousa Richards on The Disc .

Use these strategies consistently & you’ll see results

If you don’t know where to start, the Working Feedback Online service can help do all of this for you at £50 per month. SAVE £300 on set-up costs if you sign up before the end of January 2012.

If you would like us to call you to talk through Please get in touch or phone us for free on 0800 043 2100.

Working Feedback evolves from The Disc Directory

Over the past 5 years The Disc Directory has evolved so significantly that its business benefits extend much further than a conventional online directory. For this reason, we are delighted to announce the launch of Working Feedback as the sales and marketing arm of The Disc Directory.

Operations Director, Philip Molden says ‘Launching Working Feedback makes complete sense as it capturesexactly what we do. From day one our strength as a business service has been the ability to innovate and excite. The Disc was the first directory to introduce online recommendations; the first to link testimonials with social media; the first to combine feedback with referrals and now the first to use client websites as the gateway for leaving feedback. All cutting edge innovations not normally associated with a directory service’.

The Disc Directory has become a leading presence on Google when sourcing businesses, attracting over 4 million visitors per annum. Google also recognises The Disc as a trusted source which means that a business can quickly move up the search engine rankings as well as achieving Google Search Star Ratings through our review system.

Working Feedback Website provides a comprehensive feedback, referral capture, SEO, social media and website feedback gateway service all rolled into one. The Working Feedback service is particularly beneficial to those professions also required to meet regulatory compliance such as IFAs, Mortgage Advisors, Insurance Brokers, Accountants, Solicitors, Care Homes, Dentists and Adult Health.

For further information please contact Philip Molden at Working Feedback on 0800 043 2100.