Are online reviews important to a business – you bet they are…
There’s no denying that online reviews play a significant part when it comes to influencing a buying decision.
Credbility and trust from reading online reviews has increased considerably and when used properly can have a powerful effect on what the visitor does next. Consumers now trust online reviews as much as a personal recommendation which says a great deal for the power of online word of mouth.
This means that not using customer reviews (or ignoring them in your marketing activities) is like to excluding the vast majority of your buying population from the one tangible, independent piece of information that helps them make their buying decisions.
What’s making you stand out from the competition in an online search?
“I started looking for private dentists to read reviews and found Cherrytree. I felt so confident in reading them that I registered with them, despite not particularly being able to afford the private prices, but feeling safe and confident with a dentist I felt was more important than cost. “
Online reviews help you make more sales, this is how:
Buying Decisions – consumers trust online reviews; that’s where the shortlist starts
Higher Conversions – good reviews reassure a customer they’re making the right choice
Your Website Benefits – a review is unique to you, making your content more relevant
Search Engine Benefits – reviews shared on Google strengthen your Page 1 presence
Here To Stay – a commodity that will always hold its value, whatever the platform
So, whatever your business or service, online reviews are incredibly important. They are valued (and now expected) by the vast majority of online shoppers, they boost your online visibility in the search rankings, and as they increase in importance and more competitors start doing more to encourage customer reviews, your involvement is only going to become more necessary.
Encouraging positive online reviews isn’t as difficult as you would expect. Begin by adding a review function on your site, then enhance your presence on social media platforms (Facebook, Twitter, G+) and as many local review sites as possible. Encourage reviews however you can. Within months, you’ll have a review repertoire to work with and support your other online marketing campaigns.