Cherrytree Dental Care Case Study - Working Feedback


  • Having taking over the practice just over two years ago, Niall and Miriam Hutchinson’s challenge was to grow the practice, having re-furbished and carrying out all the other obvious things; they wanted to grow their patient numbers.
  • Solution

  • Cherrytree Dental Care found out about the Working Feedback service through Practice Plan and has had great success in both consistently attracting new, quality local patients as well as an unexpected bonus for internal marketing with the boosting of staff morale by sharing the independently gathered patient feedback.
  • The solution has made the process of patient feedback so simple with the requests easily sent out by email and text messaging. Working Feedback then moderates all reviews and ensures that they are shared through multiple platforms including their Website, Facebook, Most Recommended Dentist and Google.
  • Additionally, Working Feedback collates all the information and generates monthly feedback reports, analytics and Certificates of Achievement that are proudly displayed in Reception for visitors to see.
  • Cherrytree Dental Care is a private dental practice in Grove, Wantage providing patients with a full range of dental care from simple to more complex offering the most up to date treatments based on evidence-based dentistry.

    Since starting with Working Feedback in January 2017, the practice has seen its online reputation strengthened through Google, its own website and Facebook; all have become the drivers to attracting new, quality patients. Cherrytree Dental is now considered as one of the leading modern practices in the Oxfordshire area.

    “In my 31 years as a dentist, Working Feedback is the single best piece of investment in marketing that I’ve ever had in my career.”

    – Niall Hutchinson, Practice Principal


    The Results

    Introducing the Working Feedback service has transformed the practice and reduced the amount of time spent needed to develop the business. Working Feedback is recognised for:

  • • Driving up the number and quality of new patients, already pre-sold by the reviews
  • • The solution is attributed to helping to double the practice’s turnover
  • • The unexpected benefit up driving up staff morale through the strength of patient feedback

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    The Old Greenhouse, Shedfield Equestrian
    Botley Road, Shedfield, Hants, SO32 2HN