Aronel Cottage has spent more than 30 years building a reputation as a great care home for the elderly.
"I saw a presentation about the web and social media, and realised the opportunity. More and more people don’t bother with Google. Long term, it’s pretty obvious you need to be out there on other platforms. With around half of new business coming from people who first view the home’s website; the support from Working Feedback has been invaluable. They’ve really helped me turbocharge my website, adding new features all the time. Video has been a recent addition to the home page, which now features YouTube videos of social events at the home. And they take care of everything – I just don’t have time, I’m too busy running my business.
As a business tool, it’s more powerful than Google, because it gives actual testimonials. Someone giving you a testimonial is very powerful. As a business, you need to know what you’re doing wrong. It has been useful, it reinforced areas where we need to try and improve the business.
The level of service is very good, they are very responsive and recently provided me with a training session on how to manage website updates, so I can handle some items myself if I wish.
I was totally surprised – it sounded very reasonable. I took the decision to run with it for one year, to see how it worked out. And a lot of other opportunities and products have come along."
Through Working Feedback, Aronel Cottage have gained the following benefits: