7 New Realities Of Online Marketing
Attracting visitors and increasing new leads has never been more challenging, yet many small to medium sized businesses forget that word of mouth is the most effective marketing.
Here are 7 new realities for you to consider:
1- Customers do more online research before calling you
2- Customers make contact with fewer businesses before making a buying decision
3- Customers want a business with credibility
4- Buyers are tuning out of marketing messages, particularly on your website
5- It is becoming easier to engage with hard-to-reach people outside of normal working hours and the normal channels
6- Outbound marketing is becoming less cost-effective
7- Customers want a relationship with a business before using them
The Smart Online Marketing Way
It’s more than likely that you can relate to at least 2-3 of the above realities... but that’s okay; you're running a business, you're not an online marketer.
For a business to succeed in online marketing you have to be pro-active with feedback and social media. After all, online content won’t generate itself and if does you should be very worried!
- Put a system in place for the customer feedback process
- Transform your feedback into a well-oiled marketing machine
- Customer feedback is a HUGE digital asset for you… reviews get seen through multiple online sources
- Spend more time growing your business and less on worrying about lack of activity
The good news is that you don't need to spend a small fortune doing this. There are many solutions out there, just be careful that you don't end up using a sledge hammer to crack a nut!
For more information about Working Feedback please email: [email protected] or call 0800 043 2100.