How To Protect The Privacy of Reviewers
If your business prefers not to publish customer names for data protection or competitive reasons, here’s the solution…
Working Feedback has just developed a new feature enabling companies to withhold customer names from their reviews.
This means that companies not wishing to display customer names publicly against their reviews and testimonials can do so with (and in) confidence. The usual process undertaken by Working Feedback to check that reviews are genuine and verifiable still takes place and once moderated the term ‘Verified User’ is displayed against the published review.
How this is done depends on the mail software you are using. We’re using ‘Outlook’ as the example, as it’s the most common with business pc users.
This is a useful benefit for those business sectors with particularly competitive marketplaces so it allows them to use impartial reviews for attracting new customers. Companies are also gearing up for upcoming data protection ruling and this feature gives both the company and its customers extra peace of mind that names are not being published online. (Reviewers still have the option to remain completely anonymous so that their verified feedback can be submitted but their identity is restricted from the company too.)
Director of Operations at Working Feedback, Philip Molden says ‘this is a welcome addition to the stable of features offered to clients who care what their customers think and always encourage candid, honest comments from impartial feedback through our service. This adds that extra layer of reassurance and ensures all verified reviews can be published.’