Alliott Wingham Case Study - Working Feedback

Challenges

  • Alliott Wingham undertook the standard advertising routes to market such as Yell and Thomson Local. For any kind of prominence, these are expensive leaving little budget to do much else. They felt that they had to be in them but year on year found them to be of less value.
  • As a forward thinking practice, focusing on forecasting and decision-making on behalf of their clients, they needed to understand what their clients valued. Director Mark Nolan says "in the past we did receive referrals but left it to our clients rather than asking them; the same applied with testimonials as we did not know what else to do with them, if anything, and we are not big enough to have a marketing team."
  • Solution

  • Working Feedback has proven to be a very successful business development tool. As a third party service, it helps Alliott Wingham find out what clients think of their service as well as what they could be doing better. This level of feedback is invaluable to them. Alliott Wingham uses the branded referral cards to good effect. So far, they have carried out two direct mail campaigns and achieved much more than expected.
  • Having chosen Working Feedback, Alliott Wingham is by far the most recommended accountant to date in the region.
  • Alliott Wingham is a highly respected accountant in Fareham that benefits from Working Feedback. They are an independent firm of Chartered Accountants in Hampshire. The firm can trace its history back to Barnard & Co, a firm which started in 1948. As with many firms, they have undergone changes over the years and currently operate out of Fareham.

    "As a direct result of using this service, we have generated more referrals which led to approximately £15,000 of new business. As we keep clients for a minimum of five years it is better valued at £75,000, many times more than we pay for the service. By having a testimonial system in place for our clients we are saving time and money which ensures that we keep the very high level of service demanded of us. The online testimonials have raised our profile in our local area.

    It's a proactive form of communication and because it’s impartial it delivers responses, far better than any other marketing we have done.

    In the past we did receive referrals but left it to our clients rather than asking them; the same applied with testimonials as we did not know what else to do with them, if anything, and we are not big enough to have a marketing team. We are now implementing the social media and website feeds to ensure that our testimonials have an even greater online impact."

    – Mark Nolan, Director


     

    The Results

    Through Working Feedback, Alliott Wingham have gained the following benefits:

  • Over 15 new business referrals received, generating over £15,000 in Year 1
  • Over 340 reviews received through an impartial, 3rd party platform
  • A consistent page 1 ranking on Google and other search engines

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